Best Facebook Practices for SMEs to grow and engage
Conveying your brand identity, values, vision and mission to your audience is of course a complex...
Piper Terrett
Nov 10, 2022 12:09:24 PM
The Fourth Space
Nick Horton runs a specialist coaching business called The Fourth Space. With many years of experience in his field, he had an idea of how he wanted to present his business to new clients but needed a full brand identity created from scratch. Nick’s work is all about discovering his clients’ soul compass – the brand of you and your purpose or that ‘fourth space’. Using colour therapy, he creates a gentle environment in which they can do that, stripping back their expectations and filters, so that meant positioning was key.
‘Brandstorming’
Branue created a whole brand concept for Nick. By ‘brandstorming’, we helped him come up with the identity and vision statement for his business, creating this new space for him, including the name The Fourth Space.
Next, we researched the personas and audiences Nick wanted to attract. Working with a developer, we designed and set up his website, ensuring it worked effectively across digital and mobile. Using our advertising framework across LinkedIn, Facebook and Instagram, we also helped him with lead generation. Industry click-through rates for Facebook tend to be around 0.9% and we were getting hits of 4-5%.
Global and local reach
New additions in the pipeline include resources and product sections for the website, such as a membership area. Nick is also a popular speaker and we’ve introduced a way that his audience can access his quizzes on authenticity and colour on their phones as a key set piece during his talks.
We wanted to give Nick a global and local reach as part of his social brand identity, so we provided him with these digital quizzes, email dips and a Linkedin channel with social brand awareness.
The multi-channel design campaign gives him a global local reach, while the content strategy will also incorporate videos, creating topic series interviews and livestreaming opportunities. Meanwhile, we’re continually optimising, creative testing and looking at the strategy’s performance for Nick.